About Geely Philippines
Geely Philippines has made a celebrated comeback into the country through Sojitz G Auto Philippines (SGAP). Along with its comeback comes a product line, which is solely populated by the Geely Coolray subcompact crossover for now.
One of China’s most successful automotive firms, Geely has been around since 1986. But back then, Geely was a refrigerator maker. Founded by Mr. Li Shufu, with financial help from his father, he forged Geely into its current status as a manufacturer of quality and inexpensive cars, targeted to the Chinese masses. As a politically independent automotive manufacturing privateer, Geely remained the only automotive firm in China that has no ties with the country’s state government, allowing it to grow more rapidly on a global scale.
The ‘90s saw its success as a motorcycle and small van manufacturer, and in 1998, it was finally granted an approval by the state government to manufacture and develop a competitive line of automobiles.
Global expansion was its next mission, and sure enough, after making ties with Volvo in Europe, its closest Asian neighbor was one of its first destinations. Here in the Philippines, Geely entered in 2011 when Geely automobiles were distributed and almost instantaneously managed to gain a stable stepping stone into the highly competitive Philippine automotive industry. The company left the shores midway through the decade, unfortunately, but now has returned under new distributorship and more premium automakers under its belt.
Geely Philippines, under Sojitz G Auto Philippines (SGAP), currently has the Geely Coolray as its sole offering while a Geely dealership in Quezon City near SM North EDSA has opened its doors to sell its cars and service its patrons in the country.
Sojitz G Auto Philippines is the new member of the growing family of the Sojitz Corporation which have been active in the Philippine Auto Industry since the 1960s. The company commands local distributorships such as Fuso Trucks under Sojitz Fuso Philippines Corporation and a number of distributorships worldwide.
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