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Fuji Heavy Industries changes name to Subaru Corporation

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Subaru Forester

Fuji Heavy Industries Ltd. (FHI) officially changes its company name to Subaru Corporation as they announced the approval of Proposal No. 2 entitled “Partial Amendment to the Articles of Incorporation.” FHI will rebrand itself as Subaru Corporation starting April 1, 2017.

In line with FHI’s rebranding, the company said that they will “further strengthen its efforts to seek sustainable growth” by offering Subaru’s “Enjoyment and Peace of Mind” to customers worldwide. FHI added that they aim to be a “compelling company with a strong market presence built upon its customer-first principle.”

The history of FHI dates back to 1917 – with the foundation of the Aircraft Research Laboratory that later become Nakajima Aircraft Co., Ltd. After going through a number of reorganizations, FHI was established under its current name in 1953.

Then, FHI expanded its businesses from aerospace and industrial products to manufacturing Subaru vehicles that began with the introduction of the Subaru 360 minicar in 1958.

Of note, Subaru is a Japanese name for the Pleiades star cluster, which symbolizes the six companies that formed FHI.

For more information about Subaru and its vehicles, visit the AutoDeal Car Guide.

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