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Hyundai PH reports slight drop in sales this April 2018

Hyundai’s Passenger Car segment remains competitive in the market.

Allysa Mae Zulueta
Hyundai accent

Hyundai PH has evidently struggled in maintaining its 4% sales growth last March, as the Korean brand noted a 2.5% dip in sales this April 2018. This translates to a total sales of 11,076, which is lower than the previous year’s 11,362 vehicles sold.

Related: AVID sales decline in first quarter of 2018

In April 2018 alone, the company experienced a rough patch with 7% decrease in sales, recording a sales of 2,345 units compared to 2,521 vehicles sold the same period last year.

On the brighter side, the Passenger Car (PC) segment remained competitive by contributing almost three-fourth of the marque’s sales. Amounting a total sales of 7,811 for the month of January to April this year, the PC section grew by 0.7%, better than the previous year.

Apart from that, the Accent and Eon were barely affected despite the Tax Reform for Acceleration and Inclusion (TRAIN) Law. The sales growth of the two models kept its positive pace with 5,113 and 2,168 units sold, respectively.

The Q1 sales of Light Commercial Vehicles (LCV) segment, on the other hand, dwindled down from 3,609 units sold in the first four months last year to 3,265 units in the same period of 2018, amounting to 9.5% plunge in sales. However, the Korean marque performed better this April 2018, as it only decreased by 2%, which converts to 739 units sold compared to 754 vehicle sales in the same month last year.

“The minute impact of the TRAIN Law in the sale of Hyundai vehicles only shows the capacity of the brand in weathering any uncertainties in the auto industry. Automotive consumers remain responsive and the brand would continue to satisfy them with its line-up of best-in- class products and services.”
Ma. Fe Perez-Agudo
President and CEO of Hyundai Asia Resources, Inc. (HARI)

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