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Mazda Philippines celebrates 10 years in the Philippines

The Japanese brand celebrates a decade of people, earth, and society.

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2022 Mazda CX-5 Turbo

Mazda Philippines, under the leadership of Bermaz Auto Philippines Inc, (BAP) entered the local automotive market on August 10, 2012. A decade later, BAP brought in Mazda’s line-up of stylish and award-winning vehicles: the Mazda2, Mazda3, Mazda6, CX-3, CX-30, CX-5, CX-8, CX-9, MX-5, and BT-50. Imbued with the head-turning KODO design language, premium Japanese craftsmanship, and fuel-efficient Skyactiv Technology, it has helped Mazda carve inroads in the Philippine market.

Beyond offering these high-quality products to Filipino customers, Mazda Philippines also revolutionized the market by introducing the country’s first all-inclusive ownership program—Yojin3 in 2013. This bundled a 3-year warranty and 3-year roadside assistance with a 3-year free periodic maintenance service. In 2020, this was extended to a 5-year free service plan.

This aftersales initiative helped the Japanese automaker earn the top spot in the Power Customer Service Index (CSI) in 2016 and 2019. This level of customer care through one of Mazda’s 16 3S dealerships nationwide: Mazda Greenhills, Mazda Pasig, Mazda Quezon Avenue, Mazda Makati, Mazda Alabang, Mazda Sta. Rosa, Mazda Pulilan, Mazda Pampanga, Mazda Dagupan, Mazda Cabanatuan, Mazda Tarlac, Mazda Cebu, Mazda Iloilo, Mazda Negros, Mazda Cagayan De Oro, and Mazda Davao.

Aside from this, Mazda Philippines also nurtured a community with several Mazda car clubs, fostering a feeling not just of camaraderie, but of a family as well. The automaker also continued its commitment to sustainability by inaugurating its net zero facility in Cabuyao, Laguna known as the Mazda Center of Excellence (MCOE) in 2019.

The facility spans an area of 2.5 hectares, and the warehouse and training facility is a testament to Mazda’s dedication to better serving the Philippine market. The facility can house 952 cars in its 12,269-square-meter covered vehicle depot prior to its delivery to dealerships. It generates its own electricity—up to 145,000 kWh annually using its 270 solar panels. The MCOE can also harvest and store up to 135,000 liters of rainwater which can be used to wash Mazda vehicles before delivery and for general housekeeping.

Mazda has gone a long way since we started back in 2012. We could not have done it without the support of our dealer partners, our owners, the various Mazda clubs, and the media. You guys have always been part of it, and have always been there for us
Steven Tan
President Bermaz Auto Philippines

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