Mitsubishi Philippines establishes itself in Imus Cavite with Mizkawa Motors Corp.

Mitsubishi Philippines announces the opening of its newest showroom located in Imus, Cavite, and established in partnership with Mizukawa Motors Corporation (MZM). The dealership officially opens its doors and is the 59th dealership in Mitsubishi Motors Philippines Corporation’s (MMPC) portfolio. 

This is not the first time that MMPC and MZM went into business together. MZM opened another Mitsubishi dealership in Batangas last October 2020. The Imus branch is the second Mitsubishi dealership between MMPC and MZM, and it is located at the automotive row in E. Aguinaldo Highway in Barangay Anabu. 

Imus is known for its sticky rice cakes and other related delicacies, and it’s become one of the most industrialized provinces in recent years. Considering its distance from the heart of Metro Manila, the booming capital boasts locations like the Imus Informal Industrial Estate, Anabu Hills Industrial Estate, and EMI Special Economic Zone. Cavite is also a prime location for new investments in infrastructure and estates such as Vermosa, and trade as showcased at the Imus Commercial and Business District along Nueño Avenue. 

The showroom has a total floor area of 3,544 square meters, and it can hold up to six vehicles and a service workshop that can accommodate up to 15 vehicles at a time. Citizens in the region can enjoy greater and easier access to the Mitsubishi brand’s products which include the likes of the Xpander and its more adventurous brother the Xpander Cross. Businesses in the area can rely on the legendary L300 for their logistical concerns, and the Mirage G4 makes for a great every day and every-Juan choice for the roads of the Philippines. 

A virtual inauguration was held on February 11, 2022, in place of the face-to-face ceremony due to the COVID-19 Pandemic. 

Takeshi Hara, MMPC’s President, and CEO said that “we are grateful for this continuing partnership with MZM. Another successful dealership opening under your belt! Thank you for being one with us in offering a wonderful car life experience to more Filipino customers for their personal or entrepreneurial use.” Hara goes on to say that expansion has always been a key pillar for the brand, and he asks everyone to “please look forward to where Mitsubishi will be next.”