Sony has been dabbling in electric vehicle (EV) concepts for a while, but the ideas have so far not resulted in a concrete production plan. That will likely change soon, as the electronics giant is looking to partner with fellow Japanese company Honda Motor.
While no deals have been inked yet, both parties have reportedly signed a memorandum of understanding (MOE) that forms their intent to enter a joint venture (JV). The new JV will involve the creation of a new, yet-unnamed company that could launch its first all-electric car as soon as 2025.
Sony’s purpose is to ‘fill the world with emotion through the power of creativity and technology. Through this alliance with Honda, which has accumulated extensive global experience and achievements in the automobile industry over many years and continues to make revolutionary advancements in this field, we intend to build on our vision to ‘make the mobility space an emotional one,’ and contribute to the evolution of mobility centered around safety, entertainment and adaptability.
Sony will now lean on Honda's manufacturing might as the world's current 9th-largest automaker by market capitalization. The new company will handle design, development, and sales, while Sony will be at work on a brand new mobility service platform.
Honda's extensive experience in vehicle production and marketing combined with Sony's mastery of electronics and entertainment, the new company could be a formidable force in the future of mobility.
Sony has already given us a glimpse of what it envisions for the future. In CES 2020 and 2022, respectively, the company unveiled its Vision-S and Vision S-02 concepts. It is currently unclear how the new JV with Honda will affect these designs, but it at least shows that Sony won't be starting from scratch in terms of EV design and development.
Latest News
-
New Jetour Auto Dealership to rise in Iloilo / News
Jetour Auto Philippines has started building a new dealership in Jaro, Iloilo City. With plans to serve the growing demand for mobility in Western Visayas, the new dealership will feature a...
-
Ford Philippines offers exclusive deals this weekend / News
Ford Philippines invites you to enjoy exclusive deals and gifts for test drives or reservations, from December 20 to 22, 2024.
-
ACMobility and BYD team up with Valenzuela City to electrify police fleet / News
BYD Cars Philippines and ACMobility have joined forces to launch Valenzuela City’s pioneering EV police fleet.
Popular Articles
-
Cheapest cars under P700,000 in the Philippines
Jerome Tresvalles · Sep 02, 2024
-
First car or next car, the Ford EcoSport is a tough package to beat
Jun 18, 2021
-
Car Maintenance checklist and guide – here’s everything you need to know
Earl Lee · Jan 12, 2021
-
Most fuel efficient family cars in the Philippines
Bryan Aaron Rivera · Nov 27, 2020
-
2021 Geely Okavango — Everything you need to know
Joey Deriquito · Nov 19, 2020
-
Family cars in the Philippines with the biggest trunks
Sep 20, 2023
-
Head to head: Toyota Rush vs. Suzuki XL7
Joey Deriquito · Oct 28, 2020
-
Why oil changes are important for your car
Earl Lee · Nov 10, 2020
-
2021 Kia Stonic — What you need to know about it
Joey Deriquito · Oct 16, 2020
-
Top 7 tips for buying a used car in the Philippines
Joey Deriquito · Nov 26, 2020