The notion that Apple is working on a car is perhaps the automotive industry's worst-kept secret. Since being uncovered in 2014, the top-secret project has undergone more than a few changes. Reports from 2017 even indicated that Apple has stopped working on the project altogether.
Now, it seems things are back in full swing. The Apple Car team currently includes former Tesla employees and other highly sought-after automotive executives. The company’s self-driving technology is also being tested in California using cars from Lexus and with vehicles from other brands.
Apple has been in talks with several automakers regarding its car project, including Kia and Hyundai. While nothing has been set in stone, the tech company continues to consider who it will partner with to build its first-ever car.
A team from Apple is reportedly now in Asia to meet with representatives from Toyota. The visit could include tours of Toyota's various factories and assembly lines. By all indications, the Apple Car will be an electric vehicle (EV), so the visit may put a special focus on battery technology.
Toyota has valuable experience in the EV space, as proven by its hybrid models, such as the Prius and Corolla Cross. The Japanese automaker could provide Apple with valuable insights and manufacturing capabilities.
As a first-time automaker, the stakes are high for Apple to succeed in this venture. The margin for error is slim, but Apple is well equipped to take on the challenge. Its advanced silicon computer chips could be the missing piece for a fully autonomous electric vehicle.
The Apple Car could reportedly be released as early as 2024, but some analysts think the vehicle might not come until 2028. Details on the car, such as its design and price, are not yet known. Based on Apple's history, its future vehicle will likely feature a radical look that departs from the designs of conventional automakers.
For the past decade, Apple has been among the top companies in the world by market capitalization, even placing first for several of those years. The company has all the resources needed to produce an interesting car that could shake up the automotive industry. For now, all eyes are on Apple as it continues to work on its mysterious car project.
Latest News
-
MG Philippines expands network with new dealership in Lipa, Batangas / News
In partnership with Antara Ventures, Inc., MG Lipa aims to deliver the MG experience to the Batangueño community.
-
Isuzu Philippines achieves ISO 9001:2015 certification for quality management / News
Isuzu Philippines Corporation earns ISO 9001:2015 certification, showing high-quality standards in manufacturing, sales, and aftersales.
-
GAC Motor Angeles opens in partnership with DreamCar Unlimited / News
GAC Motor Philippines has opened its newest dealership in Angeles City, Pampanga, in partnership with DreamCar Unlimited.
Popular Articles
-
Cheapest cars under P700,000 in the Philippines
Jerome Tresvalles · Sep 02, 2024
-
First car or next car, the Ford EcoSport is a tough package to beat
Jun 18, 2021
-
Car Maintenance checklist and guide – here’s everything you need to know
Earl Lee · Jan 12, 2021
-
Most fuel efficient family cars in the Philippines
Bryan Aaron Rivera · Nov 27, 2020
-
2021 Geely Okavango — Everything you need to know
Joey Deriquito · Nov 19, 2020
-
Family cars in the Philippines with the biggest trunks
Sep 20, 2023
-
Head to head: Toyota Rush vs. Suzuki XL7
Joey Deriquito · Oct 28, 2020
-
Why oil changes are important for your car
Earl Lee · Nov 10, 2020
-
2021 Kia Stonic — What you need to know about it
Joey Deriquito · Oct 16, 2020
-
Top 7 tips for buying a used car in the Philippines
Joey Deriquito · Nov 26, 2020